Studio Flolab | UI UX Design Studio | Jakarta & Singapore
Flolab • UI UX Design Studio

JUALO: Buy & Sell Marketplace


JUALO: Buy & Sell Marketplace

Jualo website

Jualo is an e-classifieds website which allows sellers to post ads for any product - used or new. With Jualo our brief was to improve the usability of the website, for some crucial elements like the navigation, posting an ad and easy discoverability of products within categories. Along with that we also worked on the design of some Premium features for sellers like Bumping ads and a Seller’s Dashboard.

Designing for Usability, Information Architecture, Responsive Design, Web, UI Design

We began working on Jualo by first understand the different types of users who typically would use the platform: Buyers and Sellers.

Understanding their background, motivations, and behaviors, helps us design keeping the primary user in mind.
Creating Responsive Mobile friendly designs was a very important part of the redesign process and making the website usable across different devices.
We also worked on a couple of explanatory videos that show sellers how Premium features can be useful for them.