Studio Flolab | UI UX Design Studio | Jakarta & Singapore
Flolab • UI UX Design Studio

FEMALEDAILY: Discover Beauty Products



Femaledaily website

Femaledaily enables users to read and write reviews for beauty products and services like make-up, cosmetics, salons, clinics and more. Users can also find newest beauty products and beauty trends from other beauty enthusiasts.

Information Architecture, Responsive Design, Web

With Femaledaily, we worked along with the team to re create the information architecture of the website, create userflows that map all the features in a seamless user experience. The goal was to keep the users engaged on the platform, easy browsing of products, writing reviews, and displaying curated content.
Without diving into the visuals, we helped the team visualize a new structure for all the content and improved the website’s usability by redesigning UI elements and maintaining consistency across the platform.